A car shopper who waits is a car shopper at the next lot.
Summit Auto Sales runs an 80-car lot with four salespeople who are — by design — out on the lot closing deals, not sitting by a phone. The trouble: the people working the floor are exactly the people a new caller needs. Internet leads came in at all hours, and a buyer comparing three dealerships went with whoever called back first.
Andre ran the numbers on a slow month and found that nearly half of after-hours inquiries never got a same-day response. Each one was a buyer with financing in hand, ready to drive something that weekend.
Taiso answers every inquiry in under two minutes — at 11 PM included.
Summit layered Taiso on top of their existing CRM. When a call or web lead comes in, Taiso qualifies the buyer, confirms which vehicle they're asking about, captures trade-in year/make/model/mileage, asks about financing, and books a test drive against the salespeople's live calendar.
The salesperson walks into the appointment already knowing the buyer, the vehicle, and the trade. The conversation starts at "let's go drive it," not "so what brings you in?"
What Taiso does for Summit specifically:
- Qualifies buyers and confirms which vehicle from the live inventory feed
- Captures trade-in details — year, make, model, mileage, condition
- Asks financing intent and flags pre-approved buyers for the desk
- Books test drives against each salesperson's calendar
- Responds to after-hours web leads in minutes instead of next morning
"Used to be, a lead that came in Friday night sat until Monday. Now it's booked before my guys are even awake. We're closing cars we never used to see."
Illustrative — not an actual customerThe compounding effect.
Faster response didn't just book more drives — it changed who showed up. Buyers arrived already qualified, already attached to a specific car, already expecting a trade number. Show-to-close went from 31% to 44% in two quarters. Same lot. Same inventory. A first touch that beat the competition to the punch.